Full Service Radio for Metro South

Summary:

• 50 plus years of experience in delivering great results for its advertisers
• Experienced in creating and executing winning advertising campaigns
• Strong listenership
• The most effective radio format: WXBR-AM; News Talk Radio
• When your ad airs in this environment, people are already actively listening!
• The station that Metro South depends on for news, weather, traffic, sports & information.
• The most effective radio format for direct response advertising because people are always listening attentively. Your ad will give explicit direction on how to respond... you can be assured WXBR-AM's audience will be listening!

Why WXBR-AM

• WXBR- AM is intrusive, reaching people at work, at home and in their cars.
• WXBR-AM has impact, offers you credibility and a positive image: your ad campaign will double as a public relations/image campaign as well.
• Combining WXBR-AM and your existing ads will dramatically increase the reach and frequency of your advertising campaign.
• WXBR-AM is like one big mouth. It'll help spread the word about your services.

Profile of the WXBR Listener

• "Full Service Radio" generally delivers a balanced audience with a slight male skew:
      - Male listeners comprise 57 percent of the audience. Females total 42 percent of the listenership.
• Nearly two-thirds of the "Full Service Radio" audience is concentrated in the 25-54 demographic.
• While the "Full Service Radio" format is mass appeal, it also attracts large numbers of highly educated, affluent listeners.
• "Full Service Radio" listeners are prime consumers of new cars and luxury cars, as well as of travel, banking and financial service industries.
• "Full Service Radio," with its upscale listener base, is truly the ultimate advertising vehicle for selling both products and services.

Contact the WXBR Marketing Specialist

• Richard Muserlian - 508-427-6322

WXBR Coverage Map

60 MAIN STREET    BROCKTON, MA 02301    (508) 587-2400    FAX (508) 587-4786